It boasts content of every type from infographics to recipes to home decor to the latest fashion trends. Pinterest is a particularly popular social platform for GenZ and has over 400 million monthly active users. Pinterest users Pin their chosen content to boards with a common theme to keep content organised this helps others discover relevant content to their own interests. Pinterest is a social media platform where users explore, share and store visual content they find inspiring, helpful or entertaining. Source: Katie Grazer Youtube Channel What is Pinterest? But how can you master Pinterest for business and create an effective Pinterest marketing strategy for 2022?
Using Pinterest for marketing works well for established and growing brands. In addition 93% of Pinterest users are using the platform to help inform their future purchases. According to Pinterest Statistics, 87% of Pinterest users have made a purchase because of the platform. Pinterest presents businesses with a whole new way of marketing and has become an instant hit with millions of marketers. Many need to spend a hefty sum of their marketing budgets in order to break the static of memes and family and friends content.īut this isn’t the case with Pinterest marketing. In the oversaturated pool of social media platforms, many businesses are in fierce competition with one another to appear on feeds, in front of consumers.
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